Of all the Internet communication technologies (ICTs) Twitter is the one which seem to be in fashion at the moment. Deirdre Breakenridge, President and Director of Communications at PFS Marketwyse, says in her blog regarding Twitter that “I find myself lost in the abundance of information from the people I follow. I learn a tremendous amount about technology and what are the hottest topics, tools, and news of the day.”
I have to admit that I’m not equally enthusiastic, I haven’t really been able to see its usefulness as an effective PR tool yet. However, as more and more interesting people are getting in to it, like UK Prime minister Gordon Brown, maybe I’m missing out on something. Perhaps if it keeps growing in popularity PR practitioners have to follow key e-fluentials on Twitter as a pre-emptive tool to know what is going on. Do you think it could be used successfully as a public relations tool?
If you’re not completely sure what Twitter actually is, check this video out:
April 23, 2008 at 8:51 pm
Hi Mattias! Thanks for including me in your blog. I agree that Twitter is great for following your key influencers. You quickly learn so much about their interests and also find out how they like to be contacted. For example, Robert Scoble tweeted that he thinks twitter is one of the best ways for PR people to reach out to him and that he hardly looks at email and Facebook. I’m convinced that the more you use twitter, the more you will find value.